Resources / Media Literacy Week 2026
Media Literacy Week 2026
As digital environments grow increasingly complex, the National Association of Media Educators (NAME) is calling on schools across Aotearoa to prioritise the "upskilling" of students during Media Literacy Week 2026, running from 8-12 June.
Launched officially in 2023, Media Literacy Week is a national initiative designed to empower ākonga (learners) with the critical tools needed to navigate a world of AI-generated content and "information disorder." This year’s focus is on moving beyond passive consumption to active, critical engagement with the media.
Launched officially in 2023, Media Literacy Week is a national initiative designed to empower ākonga (learners) with the critical tools needed to navigate a world of AI-generated content and "information disorder." This year’s focus is on moving beyond passive consumption to active, critical engagement with the media.
Start Here
This resource pack, developed by the National Association of Media Educators (NAME), is designed to be modular and adaptable for the New Zealand secondary school environment. It aligns with the TKI Media Studies curriculum and focuses on empowering students to navigate the complex digital landscape of Aotearoa.
- Overview Table: Use this as your master schedule to plan department-wide or school-wide delivery
- Daily Notices: Copy and paste these into your school’s daily bulletin, newsletter, or student management system (e.g., KAMAR) to build engagement.
- Teacher Guide: Use the definitions and "Teaching Tips" to facilitate deep-dive discussions in English, Media Studies, Social Studies, or rōpū/form time.
- Slidedeck: Use this slidedeck as a guide for discussions each day.
- Poster
Rāhina - monday
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Theme: AccessHow, when, where, and how often people have access to the tools, technology, and digital skills necessary to thrive.
Questions Prompt: Does the current model of media regulation (which primarily targets TV and Radio) hinder our ability to safely 'Access' and 'Evaluate' information on the platforms where we spend most of our time, such as TikTok or YouTube? Kupu:
Student/Classroom Resources
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rātu - tuesday
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Theme: Analyse
The process of asking questions about a piece of media to identify authorship, credibility, purpose, technique, context, and economics. Question prompt: Who is the "author" of a regulatory code - the government or the media companies? How might things change for consumers wanting to complain about misinformation if the BSA is scrapped? Kupu:
Student/Classroom Resources:
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rāapa - wednesday
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Theme: Evaluate
Drawing one’s own meaning, judgement, and conclusions based on information gathered during access, analysis, and self-reflection. Question Prompt: Who decides what is 'good' or 'bad' media? Is the government the right body to do this?" Is a self-regulated media council as "credible" as a statutory authority? Kupu:
Student/Classroom Resources: |
rāpare - thursday
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Theme: Create
A form of expression. Learning to express ideas through media tools to create narratives beyond those in mainstream media. Question Prompt: If I use AI to help create a news story or an image, does that change my responsibility to be 'fair and balanced'? Kupu:
Student/Classroom Resources: |
rāmere - friday
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Theme: Act
The culmination of access, analysis, and evaluation. Engaging civically, challenging the status quo, and responding to media ideas. Question Prompt: If there is no BSA, how do we as citizens hold media companies accountable? Does the responsibility shift to the audience? How do we "Act" against a creator on an unregulated platform? Kupu:
student/Classroom Resources:
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Get in touch
If there is anything else NAME can do to support a successful Media Literacy Week at your school, please reach out to your regional rep or the executive. We look forward to hearing about how the week goes and look out for more exciting updates publicising the week on NAME’s social media.
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