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NAME - NATIONAL ASSOCIATION OF MEDIA EDUCATORS OF NEW ZEALAND
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Resources / Media Literacy Week 2025
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Media Literacy Week 2025

The National Association of Media Educators presents Media Literacy Week: May 26-30th, Term 2, Week 5. This is an opportunity to promote media literacy in your schools beyond your Media Studies classrooms. 
Continuing the amazing inaugural week last year, we hope to reinforce the need (now more than ever) of media literacy in a world saturated with media messages. 

And we're not the only ones who think so. Check out this RNZ Podcast episode with our own Jerome Cargill.

Watch this space for the 2025 resources, but in the meantime perhaps peruse BrainBox's report on Deciphering Media Literacy which might help swaying your school to take part. ​
Start Here
Begin with the resources below. The 'Master Slides' includes a full-set of slides for each day of the week, or you can access the single-day slides under each day below.
  • Media Literacy Week - Teacher Guide
  • Daily Notices
  • Master Slides
  • Media Literacy Week 2025 Overview
  • Media Literacy Week 2025 Posters
  • Deciphering Media Literacy (Brainbox)
Rāhina - monday
Theme: Access
Access is defined as how, when, where, and how often people have access to the tools, technology, and digital skills necessary to thrive.​

Kupu:
  • Censorship
  • Copyright
  • Ethics

Teacher Resources:
  • Reading: How to improve your online privacy and security
  • Tutorial: Raising ethical kids for a networked world

Class/Form Time Resources:
  • ​​Game: Be internet awesome - Interland
  • Guide: Copyright guide for students - TKI
  • Video: Crash Course - Online Information
Today's Slides
rātu - tuesday
Theme: Analyse
Analysing media content is the process of asking questions about a piece of media in order to identify authorship, credibility, purpose, technique, context, and economics.
​

Kupu:
  • Fact-Checking
  • Bias
  • Authenticity

Teacher Resources:
  • Lesson: Loki’s Loop - Escape Rooms to learn about misinformation
  • Podcast: Undercurrent - RNZ

Class/Form Time Resources:
  • Game: Go Viral - Protect yourself from misinformation
  • Activity: Netsafe Kete - News Or Views
  • Game: Spot the Troll
  • Video: Crash Course - Fact Checking
Today's Slides
rāapa - wednesday
Theme: Evaluate
Evaluating media content involves drawing one’s own meaning, judgement, and conclusions about media messages based on the information gathered during media access, thoughtful analysis, and self-reflective interpretation.

Kupu:
  • Misinformation
  • Disinformation
  • Regulation

Teacher Resources:
  • Lesson: Why Do Our Brains Love Fake News? | Above the Noise
  • Background: Media Reform: Modernising regulation and content funding arrangements for New Zealand

Class/Form Time Resources:
  • Activity: Your News Bulletin - How to spot misinformation 
  • Explainer: Who can you trust? Broadcasting standards (Te Reo Version)
  • Video: Crash Course - Evaluating Information
Today's Slides
rāpare - thursday
Theme: Create
In media literacy, media creation is a form of expression. It encompasses learning how to express ideas through media and communication tools and using that power to create media narratives beyond those that exist in mainstream media.

Kupu:
  • Agenda
  • Narrative
  • AI

Teacher Resources:
  • Lesson: Teaching Responsible AI - Google
  • Website: Online safety tools and resources for educators of intermediate and secondary school students


Class/Form Time Resources:
  • Game: Bad News Game
  • Activity: Netsafe Kete - Safe and responsible use of Generative AI tools
  • Game: Harmony Square
  • Video: Crash Course - Click Restraint
Today's Slides
rāmere - friday
Theme: Act
Act(ion) is the culmination of accessing, analysing, and evaluating media messages.
  • We act by engaging civically as the result of thoughtful access, analysis, and evaluation of media messages we receive.
  • We act as a way to do something that challenges the status quo (often in opposition to mainstream media).
  • We act in response to breaking down thoughts, feelings, and ideas related to the media.

Kupu:
  • Communicate
  • Participate
  • Digital Citizenship

Teacher Resources:
  • Resource: Key Questions to Ask When Analysing Media Experiences
  • Lesson: Cat Park Resource

Class/Form Time Resources:
  • Game: Data defenders
  • Game: Cat Park
  • Activity: Netsafsde Kete - Protect your brand
  • Video: Crash Course - Social Media
Today's Slides
Get in touch
If there is anything else NAME can do to support a successful Media Literacy Week at your school, please reach out to your regional rep or the executive. We look forward to hearing about how the week goes and look out for more exciting updates publicising the week on NAME’s social media. ​

If you found the information on this page helpful, you might also like to check out:
Where to Start
Helpful Organisations
Publications
Media Textbooks
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  • Home
  • About
  • Resources
    • Where to Start
    • Media Literacy Week >
      • 2025 Media Literacy Week
      • 2024 Media Literacy Week
    • Media Textbooks
    • DSLR Camera Tips
    • Film >
      • Documentary Film
      • Film Analysis
      • Film-Making
      • Film Narrative
      • Film Terminology >
        • General Film Knowledge
      • Screenwriting
    • Media Commentary
    • Media Industries >
      • Indian Cinema
      • Hollywood's Golden Age
      • Hollywood Today
      • The Music industry
      • Newspapers
      • The New Zealand Film Industry
    • Media News Sites
    • NZ Media Organisations
    • Print >
      • NZ Newspapers & Magazines
      • Print Journalism
      • Print Terminology
      • Reporting
      • Writing for Print
    • Radio & Podcast >
      • General Radio Information
      • NZ Radio
      • Writing for Radio & Podcast
      • Podcasting
      • Student Examples
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    • Showcasing Media Products
    • Pedagogy >
      • Helpful Organisations
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      • Taxonomy
      • TKI Senior Subject Guidelines
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